Business Units >> Perfumes & Fragrances

The history of fragrance is as old as mankind itself. Fragrance is the essence of luxury and refinement. Even before people began to decorate themselves, their utensils and their surroundings, they were trying to please each other and their gods through the use of fragrances. In the beginning, they simply used flowers, herbs and resins and balms gave off their fragrances more readily and more strongly under the influence of heat.

“Perfume” (Latin: “By smoke”), became the name of one of the most precious of cultural luxuries.

Perfume is now much more an expression of the social personality of an individual. It helps people indicate to those whom they like to please, who they are, what they are, or how they would like to be.

 

 
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AL-REHAN
AL-ARAB
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